--- title: 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services description: For financial brands, costs per acquisition (CPA) isn’t just a number – it shapes profitability, scalability, and long-term growth success. But without reliable industry benchmarks, it’s difficult to know if you’re overpaying, underinvesting, or missing out on smarter opportunities. image: https://resources.fintelconnect.com/hubfs/2025-CPA-Tablet-Mockup-1.png --- [Go Back Up](https://resources.fintelconnect.com/cost-per-acquisition-benchmark-guide#top) [![Fintel Connect - Vertical (colored)](https://resources.fintelconnect.com/hubfs/Fintel%20Connect%20-%20Vertical%20(colored).svg "Fintel Connect - Vertical (colored)")](https://www.fintelconnect.com/) #### \[Title\] \[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.\] REPORT # Is Your Affiliate Marketing Strategy Costing You More Than It Should? ![Ipad with the cover of the 2025/2026 Financial Industry Affiliate Marketing Report](https://resources.fintelconnect.com/hubfs/2025-FIAM-Tablet-Mockup-1.png) Guide # The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services How to Drive Growth and Optimize Spend ![2025-CPA-Tablet-Mockup-1](https://resources.fintelconnect.com/hs-fs/hubfs/2025-CPA-Tablet-Mockup-1.png?width=996&height=892&name=2025-CPA-Tablet-Mockup-1.png "2025-CPA-Tablet-Mockup-1") ##### Discover what factors influence CPAs and where marketplace rates are currently sitting across financial products, channels, and payout models. ### Get instant access to your free report 👇 Guide ## How to Drive Growth and Optimize Spend CPA determines profitability and scale, but without reliable benchmarks, it’s hard to know if you’re overspending, underinvesting, or missing smarter opportunities.  [Get the Guide](https://resources.fintelconnect.com/cost-per-acquisition-benchmark-guide#form) **What's the Right CPA?** Are you looking for a fixed CPA benchmark and wondering what similar brands are paying? Benchmarks help, but they’re only a starting point.  If you’re pressure-testing your CPA strategy or looking for optimization opportunities, this guide gives you the benchmarks and context to make smarter allocation decisions. **Who Should Read This?** - Marketing and growth leaders - Product and acquisition teams - Affiliate program managers   ### What will you learn? ![scale](https://resources.fintelconnect.com/hs-fs/hubfs/scale.png?width=48&height=48&name=scale.png "scale") Compare your acquisition costs against industry trends and benchmarks ![search](https://resources.fintelconnect.com/hs-fs/hubfs/search.png?width=48&height=48&name=search.png "search") Identify areas of opportunity to optimize spend across channels ![sparkles](https://resources.fintelconnect.com/hs-fs/hubfs/sparkles.png?width=48&height=48&name=sparkles.png "sparkles") Refine payout modeling to win deals with top affiliate partners ![trending-up](https://resources.fintelconnect.com/hs-fs/hubfs/trending-up.png?width=48&height=48&name=trending-up.png "trending-up") Adapt to market trends influencing acquisition costs in 2025 Take the Quiz ### Is Your Affiliate Marketing Strategy Costing You More Than It Should? Affiliate marketing works when it’s optimized. Without the right benchmarks and payouts, you may be overspending. Take this quick self-check to assess your program.  #### Check all that apply: We don’t have clear CPA benchmarks for the products we’re marketing. Our CPAs have increased over the past 12 months – and quality has gone down. We rely on a small group of partners instead of diversifying our affiliate mix. We struggle to prove the ROI of our affiliate program to leadership. Our highest-cost partners aren’t delivering the best long-term customers. We lack transparency into post-conversion account quality. We pay flat CPAs across all partners rather than adjusting based on performance and value. Our payout rates make it difficult for us to secure top affiliate placements. We haven’t tested new affiliate strategies in the past year. We have difficulty scaling the program profitably and higher spend leads to diminishing returns. ![cpa-nicky-quote](https://resources.fintelconnect.com/hs-fs/hubfs/cpa-nicky-quote.png?width=1266&name=cpa-nicky-quote.png "cpa-nicky-quote") #### How Did You Score? ![cpa-guage-1](https://resources.fintelconnect.com/hubfs/cpa-guage-1.png "cpa-guage-1") **0-2 checks** – Your affiliate program is in good shape – and small optimizations can make it perform even better ![cpa-guage-2](https://resources.fintelconnect.com/hubfs/cpa-guage-2.png "cpa-guage-2") **3-5 checks** – You may be leaving money on the table by not fine-tuning partner selection, commission structures, or tracking. ![cpa-guage-3](https://resources.fintelconnect.com/hubfs/cpa-guage-3.png "cpa-guage-3") **6+ checks** – Your affiliate marketing strategy is likely inefficient. It’s time for a strategic overhaul to improve CPA efficiency and partner performance. [Get the Guide](https://resources.fintelconnect.com/cost-per-acquisition-benchmark-guide#form) ## Hear From Our Partners "The Fintel Connect team provide a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts." ![bruce-face](https://resources.fintelconnect.com/hs-fs/hubfs/bruce-face.png?width=200&height=200&name=bruce-face.png) **Bruce Gemmill** Chief Marketing Officer, FVC Bank "We saw our conversions through affiliate marketing increase MoM by 68% and 95% in the two months following the launch. The team at Fintel acts as an extension of our marketing team, providing creative solutions and a consultative approach." ![micah-face](https://resources.fintelconnect.com/hs-fs/hubfs/micah-face.png?width=200&height=200&name=micah-face.png) **Micah Davis** Chief Marketing Officer, Live Oak Bank "Fintel Connect provides white glove service to publishers and brands which is combined with their best in class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions." ![stephen-face](https://resources.fintelconnect.com/hs-fs/hubfs/stephen-face.png?width=200&height=200&name=stephen-face.png) **Stephen Wyman** Founder and Co-CEO, Weymedia ### These brands trust Fintel Connect. You should too. - ![FVC Bank](https://resources.fintelconnect.com/hs-fs/hubfs/fvc-bank-logo-black.png?width=911&height=240&name=fvc-bank-logo-black.png) - ![Live Oak Bank](https://resources.fintelconnect.com/hs-fs/hubfs/live-oak-bank-logo-black.png?width=1551&height=220&name=live-oak-bank-logo-black.png) - ![Wester Alliance Bank](https://resources.fintelconnect.com/hs-fs/hubfs/western-alliance-logo-black.png?width=800&height=116&name=western-alliance-logo-black.png) - ![CIBC](https://resources.fintelconnect.com/hs-fs/hubfs/cibc-logo-black.png?width=700&height=180&name=cibc-logo-black.png) - ![Believe Savings Bank](https://resources.fintelconnect.com/hs-fs/hubfs/believe-savings-logo-black.png?width=1200&height=200&name=believe-savings-logo-black.png) ### Trusted as the Go-To Platform in Our Category ### Trusted as the Go-To Platform in Our Category - ![](https://resources.fintelconnect.com/hs-fs/hubfs/Badge01.png?width=378&height=435&name=Badge01.png) - ![Badge02](https://resources.fintelconnect.com/hs-fs/hubfs/Badge02.png?width=378&height=435&name=Badge02.png) - ![Badge03](https://resources.fintelconnect.com/hs-fs/hubfs/Badge03.png?width=378&height=435&name=Badge03.png) - ![Badge04](https://resources.fintelconnect.com/hs-fs/hubfs/Badge04.png?width=378&height=435&name=Badge04.png) [Get the Guide](https://resources.fintelconnect.com/cost-per-acquisition-benchmark-guide#form) © 2026 Fintel Connect | All Rights Reserved --- ♥ Made with Care by HubSpot Experts - ©Lynton. 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