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[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]REPORT
Is Your Affiliate Marketing Strategy Costing You More Than It Should?

Guide
The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services

Discover what factors influence CPAs and where marketplace rates are currently sitting across financial products, channels, and payout models.
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Guide
How to Drive Growth and Optimize Spend
CPA determines profitability and scale, but without reliable benchmarks, it’s hard to know if you’re overspending, underinvesting, or missing smarter opportunities.
What's the Right CPA?
Are you looking for a fixed CPA benchmark and wondering what similar brands are paying? Benchmarks help, but they’re only a starting point.
If you’re pressure-testing your CPA strategy or looking for optimization opportunities, this guide gives you the benchmarks and context to make smarter allocation decisions.
Who Should Read This?
- Marketing and growth leaders
- Product and acquisition teams
- Affiliate program managers
What will you learn?
Take the Quiz
Is Your Affiliate Marketing Strategy Costing You More Than It Should?
Affiliate marketing works when it’s optimized. Without the right benchmarks and payouts, you may be overspending. Take this quick self-check to assess your program.
Check all that apply:
We don’t have clear CPA benchmarks for the products we’re marketing.
Our CPAs have increased over the past 12 months – and quality has gone down.
We rely on a small group of partners instead of diversifying our affiliate mix.
We struggle to prove the ROI of our affiliate program to leadership.
Our highest-cost partners aren’t delivering the best long-term customers.
We lack transparency into post-conversion account quality.
We pay flat CPAs across all partners rather than adjusting based on performance and value.
Our payout rates make it difficult for us to secure top affiliate placements.
We haven’t tested new affiliate strategies in the past year.
We have difficulty scaling the program profitably and higher spend leads to diminishing returns.

How Did You Score?



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