2025 FIAM

Banking and Fintech Acquisition Trends in 2025

The annual Financial Industry Affiliate Marketing Report is back—spotlighting the key trends, tactics, and opportunities shaping banking and fintech acquisition strategies in the year ahead.

This report offers a direct line to the affiliates driving real results: what products they’re prioritizing, how their strategies are evolving, and what financial brands must do to stay competitive.

Customer acquisition in financial services is shifting fast. From AI disruption to changing consumer behavior, staying ahead of the curve is no longer optional—it’s essential. That’s why we went straight to the source: the publishers, aggregators, content creators, and comparison platforms fueling the next wave of financial marketing performance.

Why this report matters?

Affiliates sit at the intersection of consumer demand and financial product promotion. They know what people are searching for, which offers convert, and where your message might be falling flat — often before traditional analytics catch up. They’re not just distributors. They’re demand detectors.

We surveyed 100+ affiliates of all shapes and sizes on the front lines of financial marketing actively working with banks, credit unions and fintechs across the U.S. and Canada to bring you unfiltered insights from affiliates driving acquisiton forward. If you're ready to move beyond generic "best practices" and into strategies that actually convert, this report is your roadmap.

If you're ready to move beyond generic "best practices" and into strategies that actually convert, this is your acquisition roadmap. This report reflects not only the trends and opportunities you’ve helped surface, but also a shared commitment to driving smarter, more impactful growth for financial brands. Get the report now!

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Discover the new rules of affiliate growth. Unlock actionable tactics and proven growth drivers in affiliate strategy

What 2025’s top affiliates are predicting and prioritizing—and what brands need to deliver to stay competitive

What financial brands should focus on and where untapped opportunities exist

How publishers assess financial institution partnership opportunities

Who is this report for?

Marketing leaders at banks, credit unions, and fintechs focused on performance-driven growth
Affiliate managers running mature programs or just starting to scale
Affiliate partners and publishers looking to align with financial brands through deeper strategy and insight

Why download this report?

Emerging Financial Product Trends: Discover which consumer and business financial products are expected to dominate in 2025/ 2026—based on direct affiliate insights.

Top Tactics Driving Affiliate Growth: Uncover the top tactics high-performing programs are using to scale efficiently and drive measurable acquisition.

Shifting Affiliate Priorities: Understand how affiliates are evolving—what they’re prioritizing, and how their expectations of brand partners are changing. Learn which areas of the affiliate channel are underutilized—and how to capitalize on untapped growth potential.

Strategic Guidance for Financial Leaders: From channel strategy to partner enablement—get the key takeaways executives need to make informed decisions in a shifting market.

The New Rules of Affiliate Growth: Trust, speed, and measurable performance now define success. This report lays out what that looks like in practice.

Market Challenges: Learn what affiliate and brand leaders see as the biggest barriers—and how to overcome them.

Actionable Advice from Leading Affiliates: Hear directly from the partners driving acquisition today: what they want, what’s working, where brands fall short, and how to improve.

The 2025 Financial Industry Affiliate Marketing Report reveals critical trends and insights that financial marketers can’t afford to ignore. Whether you’re optimizing an established affiliate program or exploring new growth channels, this report equips you with the knowledge to stay ahead of the competition. Don’t miss your chance to unlock proven strategies and market intelligence exclusive to the financial marketing.

Get the full report now and lead the way in affiliate marketing innovation.

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Hear From Our Partners

"The Fintel Connect team provides a unique and professional level of service for RBC’s Affiliate Marketing needs. The team is creating impactful programs that are infused by industry-specific insights, a strong understanding & passion for our business and powered by highly strategic thinking."

Armin Huska
Global Head of Media & Agency Management, RBC

"By partnering with a large publisher that Fintel onboarded, we saw our conversions through affiliate marketing increase MoM by 68% and 95% in the two months following the launch. In addition to great results, the team at Fintel acts as an extension of our marketing team, providing creative solutions and a consultative approach."

Micah Davis
Chief Marketing Officer, Live Oak Bank

"As a publisher Finder.com is always looking for access to the biggest brands to promote on our site. With the team at Fintel, we’re able to access those partnerships as well as the support and analytics needed to scale our performance."

Cameron Millband
Sr Performance Manager, Finder

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Your roadmap for smarter affiliate marketing is here

Get insights from 100+ affiliates like Forbes, QuinStreet, NerdWallet and The Motley Fool on the trends, tactics, and product categories driving growth in banking and fintech - plus what financial marketers need to know to stay ahead in a competitive acquisition landscape.

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Banking and Fintech Acquisition Trends in 2025

Why this report matters?

What will you learn?

Who is this report for?

Why download this report?

Hear From Our Partners

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