Finder

Finder is a financial comparison platform helping U.S. consumers compare banking, lending, investing, and other financial products. Through Finder Rewards, consumers can also earn cash rewards for completing qualifying actions such as account openings, approvals, and funding. This gives financial brands another way to reach high-intent consumers and create a stronger reason to act at the point of decision.

The challenge

• Financial brands are competing for attention in an increasingly crowded comparison environment

• Even high-intent consumers can hesitate at the application stage when products look similar or the value of switching is unclear

• For Finder and its partners, the opportunity was to create a stronger path from research to completed action, while maintaining efficient, performance-based acquisition

The goal

Finder wanted to increase approved accounts and improve conversion efficiency by giving high-intent consumers a stronger reason to act.

The focus was to scale incentive-led campaigns across more financial products, while maintaining reliable tracking, partner quality, and performance-based economics. Finder Rewards evolved into a scalable acquisition driver, helping financial brands convert more high-intent consumers, improve conversion efficiency, and create a stronger path from product research to approved account.