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Fintel Connect and Frugal Flyer

Case Study

Frugal Flyer

See how Frugal Flyer, a leading publisher turned trusted travel rewards content into a 285% increase in product approvals with targeted, data-driven strategies.
Tablet mockup of the Frugal Flyer affiliate marketing case study by Fintel Connect, showing a 285% increase in product approvals through trusted travel rewards content and publisher campaign strategy

Unpack how strategic publisher partnerships can help financial brands reach high-intent consumers, improve product visibility, and drive measurable acquisition through trusted content. 

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Fintel Connect and Coast Capital Savings

Frugal Flyer is a leading publisher focused on helping consumers make smarter decisions around travel rewards, loyalty programs, credit cards, and personal finance. With a highly engaged audience actively researching financial products and rewards strategies, Frugal Flyer gives financial brands access to consumers who are already in a decision-making mindset.

For banks, credit unions, and financial institutions, this type of publisher partnership offers more than exposure. It creates a measurable acquisition opportunity with an audience that values education, product comparison, and trusted recommendations.

The Challenge

Frugal Flyer had a highly engaged audience of consumers researching travel rewards, credit cards, and personal finance products, but scaling partnerships with financial brands required the right infrastructure, relationships, and content compliance support.

They turned to Fintel Connect to expand strategic publisher opportunities for financial brands looking to reach high-intent consumers through a trusted, performance-based channel.

"Fintel Connect doesn't just connect us with financial institutions, they help us build real partnerships. That support has been instrumental in our growth, and it shows in the results."

Josh Bandura and Reed Sutton
Frugal Flyer

The Results?

285% increase in product approvals across all financial institutions in 2023-2024

Frugal Flyer gave financial brands a measurable, performance-based way to reach consumers beyond traditional channels

74% increase in credit card approvals through a targeted rebate offer

20% increase in product approvals from 2024-2025 across all financial institutions

Why Download This Case Study?

Chart with line graph trending upwards

See how Frugal Flyer drove triple-digit year-over-year growth in credit card approvals across participating financial institutions.

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Learn how publisher partnerships can help banks, credit unions, and financial institutions reduce reliance on high-cost channels while expanding into trusted content environments.

Sparkles

Uncover how publisher partnerships can become a strategic acquisition partner by combining editorial trust, organic visibility, rewards education, content optimization, and incentive-led campaigns. 

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Hear from our partners

"The Fintel Connect team provides a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts."

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Bruce Gemmill
Chief Marketing Officer, FVC Bank

"As a publisher Finder.com is always looking for access to the biggest brands to promote on our site. With the team at Fintel, we’re able to access those partnerships as well as the support and analytics needed to scale our performance."

Cameron Millband, Performance Director - Loyalty and Retention at Finder

Cameron Millband
Performance Director - Loyalty and Retention, Finder

"Fintel Connect provides white glove service to publishers and brands which is combined with their best-in-class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions."

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Stephen Wyman
Founder and Co-CEO, Weymedia

Financial brands scaling growth through affiliates

  • FVC Bank
  • Wester Alliance Bank
  • CIBC
  • Grasshopper Bank
  • Believe Savings Bank

The only affiliate platform and agency exclusively for financial services

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