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Case Study

Grasshopper Bank

How a Digital-First Business Bank Scaled New Account Approvals 250% Through Strategic Affiliate Expansion
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Unpack how a digital-first business bank leveraged affiliate marketing to drive record acquisition cost-effectively, diversify their partner mix, and establish themselves as a as a resilient acquisition engine.
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Grasshopper is a digital-first bank built for founders, startups, and small businesses. Known for its flagship Innovator Checking and Innovator Savings accounts, Grasshopper delivers tech-forward financial solutions and a modern user experience, which has quickly made it a trusted name for growth-minded entrepreneurs.

The Challenge

As a fully digital bank, Grasshopper relies heavily on digital marketing to drive growth. Early experiments with a select group of affiliate marketing partners revealed the channel’s potential - but with a lean marketing team balancing product growth and user experience optimization, expanding this channel at scale required additional expertise and support.

The Goal

Grasshopper turned to Fintel Connect to leverage their expertise, and their objective was clear: Partner with Fintel Connect to grow new account approvals in a cost-effective, scalable way - without compromising partner quality or compliance standards.

The affiliate channel has evolved from a side strategy to a core driver of new customer acquisition making Grasshopper a stronger, more resilient acquisition engine and  positioning Grasshopper as a leader in digital-first business banking.

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The Results?

250% increase in approved accounts via the affiliate channel

A balanced, diversified partner mix reduced reliance on any single partnership, and maximized ROI through a CPA-only structure

Grasshopper scaled rapidly across checking, savings, and SBA loan products, validating strong demand for high-yield business accounts

87% of approvals were driven by top-tier publishers, with micro-affiliates driving the remaining 13%

Why download this case study?

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If you’re a digital-first bank or fintech looking to scale customer acquisition efficiently, see how Grasshopper leveraged affiliate marketing to grow new account approvals by 250% while maintaining partner quality and compliance.

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Are you aiming to diversify your acquisition channels without overloading a lean marketing team? Learn how Grasshopper built a balanced mix of large and micro affiliates to maximize ROI and reduce reliance on any single partnership.

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Looking for a cost-effective, performance-driven growth strategy? Discover how affiliate marketing became a core driver of acquisition for Grasshopper, turning a side channel into a resilient engine for scalable, long-term growth.

Get the full case study!

Hear from our partners

"The Fintel Connect team provides a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts."

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Bruce Gemmill
Chief Marketing Officer, FVC Bank

"As a publisher Finder.com is always looking for access to the biggest brands to promote on our site. With the team at Fintel, we’re able to access those partnerships as well as the support and analytics needed to scale our performance."

Cameron Millband, Performance Director - Loyalty and Retention at Finder

Cameron Millband
Performance Director - Loyalty and Retention, Finder

"Fintel Connect provides white glove service to publishers and brands which is combined with their best-in-class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions."

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Stephen Wyman
Founder and Co-CEO, Weymedia

Financial brands scaling growth through affiliates

  • FVC Bank
  • Wester Alliance Bank
  • CIBC
  • Grasshopper Bank
  • Believe Savings Bank

The only affiliate platform and agency exclusively for financial services

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