Go Back Up
Fintel Connect and PolicyMe

Case Study

PolicyMe

See how affiliate marketing helps increase high-quality customer acquisition, expands brand visibility with top publishers, and delivers a 65% year-over-year increase in submitted applications.
PolicyMe-CaseStudy-Mockup
Achieving 65% Year-Over-Year Growth: How PolicyMe Built Brand Credibility and Scaled Through Affiliate Marketing
Fintel Connect and PolicyMe

Get instant access to PolicyMe's case study 👇

PolicyMe is an online life insurance solution in Canada offering innovative insurance products like term life insurance and critical illness insurance. They were one of the first to market in Canada with their life insurance platform and transitioned into a direct insurer.

The Challenge

As a largely unknown brand when they first launched, PolicyMe faced the challenge of driving brand awareness and brand credibility. PolicyMe turned to Fintel Connect as a partner with a scalable affiliate marketing solution that could grow alongside their brand.

The Goal

Through Fintel Connect’s targeted database of partners and trusted platform and approach, affiliate marketing has since become a key driver of PolicyMe’s success, fueling high-quality customer acquisition and expanding brand visibility with top publishers.

The Results?

65% year-over-year increase in submitted applications

In Q2 of 2024 alone, the program generated close to 68% of the total volume of prior years’ performance

The affiliate channel became one of PolicyMe’s top four customer acquisition sources consistently driving high-quality leads and substantial volume

Why Download This Case Study?

Presentation with bar chart on it

See how PolicyMe used affiliate marketing to achieve 65% year-over-year growth as a new brand in a competitive market.

Handshake

Learn how PolicyMe built strong relationships through our curated affiliate network and earned premium placements to boost brand credibility.

Sparkles

Uncover how affiliate marketing can cost-effectively enable long-term growth while establishing yourself as a credible provider.

Get the full case study!

Hear From Our Partners

"The Fintel Connect team provide a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts."

bruce-face

Bruce Gemmill
Chief Marketing Officer, FVC Bank

"We saw our conversions through affiliate marketing increase MoM by 68% and 95% in the two months following the launch. The team at Fintel acts as an extension of our marketing team, providing creative solutions and a consultative approach."

micah-face

Micah Davis
Chief Marketing Officer, Live Oak Bank

"Fintel Connect provides white glove service to publishers and brands which is combined with their best in class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions."

stephen-face

Stephen Wyman
Founder and Co-CEO, Weymedia

These brands trust Fintel Connect. You should too.

  • FVC Bank
  • Live Oak Bank
  • Wester Alliance Bank
  • CIBC
  • Believe Savings Bank

Trusted as the Go-To Platform in Our Category

Trusted as the Go-To Platform in Our Category

  • Badge02
  • Badge03
  • Badge04