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Fintel Connect and PolicyMe

Case Study

PolicyMe

See how affiliate marketing helps increase high-quality customer acquisition, expands brand visibility with top publishers, and delivers a 65% year-over-year increase in submitted applications.
Fintel Connect case study tablet mockup — PolicyMe affiliate marketing, 65% year-over-year growth in submitted applications.
Achieving 65% Year-Over-Year Growth: How PolicyMe Built Brand Credibility and Scaled Through Affiliate Marketing
Fintel Connect and PolicyMe

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PolicyMe is an online life insurance solution in Canada offering innovative insurance products like term life insurance and critical illness insurance. They were one of the first to market in Canada with their life insurance platform and transitioned into a direct insurer.

The Challenge

As a largely unknown brand when they first launched, PolicyMe faced the challenge of driving brand awareness and brand credibility. PolicyMe turned to Fintel Connect as a partner with a scalable affiliate marketing solution that could grow alongside their brand.

The Goal

Through Fintel Connect’s targeted database of partners and trusted platform and approach, affiliate marketing has since become a key driver of PolicyMe’s success, fueling high-quality customer acquisition and expanding brand visibility with top publishers.

The Results?

65% year-over-year increase in submitted applications

In Q2 of 2024 alone, the program generated close to 68% of the total volume of prior years’ performance

The affiliate channel became one of PolicyMe’s top four customer acquisition sources consistently driving high-quality leads and substantial volume

Why Download This Case Study?

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See how PolicyMe used affiliate marketing to achieve 65% year-over-year growth as a new brand in a competitive market

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Learn how PolicyMe built strong relationships through our curated affiliate network and earned premium placements to boost brand credibility

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Uncover how affiliate marketing can cost-effectively enable long-term growth while establishing yourself as a credible provider

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Hear from our partners

"The Fintel Connect team provides a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts."

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Bruce Gemmill
Chief Marketing Officer, FVC Bank

"As a publisher Finder.com is always looking for access to the biggest brands to promote on our site. With the team at Fintel, we’re able to access those partnerships as well as the support and analytics needed to scale our performance."

Cameron Millband, Performance Director - Loyalty and Retention at Finder

Cameron Millband
Performance Director - Loyalty and Retention, Finder

"Fintel Connect provides white glove service to publishers and brands which is combined with their best-in-class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions."

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Stephen Wyman
Founder and Co-CEO, Weymedia

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