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2026 GEO Industry Report

What it takes to win in AI search

Exclusive 2026 GEO research for financial services. Join the waitlist for first access when it's released in Q4.
  • Based on 2,400 AI responses and 7,809 citations across ChatGPT, Claude, and Gemini
  • Covers consumer credit cards, personal lending, high-yield savings accounts, and business credit cards
  • Identifies exactly what determines whether your brand gets cited in AI-generated answers, and what to do about it
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Be the first to get your free 2026 GEO report

STAY AHEAD

Are you ahead of your competitors on AI search?

More financial brands are turning to Fintel Connect for GEO strategy than ever before. They want to know where they stand in AI search, what their competitors are doing, and how to act on the opportunities before those windows close.

AI search visibility rewards early movers. Every month without a strategy is a month competitors are building presence you're not.

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Fintel Connect GEO dashboard comparing financial brand visibility, sentiment, and position scores against competitors in AI search.

Why this matters

Eye  

54% of consumers use AI search tools for financial product recommendations. Visibility in those answers is a commercial priority, not a future consideration.

Sparkles  

More than 70% of AI-generated answers about financial products drew from affiliate content rather than brand websites. That single finding changes how affiliate programs need to be evaluated.

Lightbulb  

AI search behaves differently across product categories. A strategy built for credit cards will not produce the same results for personal loans or savings accounts. Category-specific data is essential.

What you'll learn

Drawn from Fintel Connect's proprietary research and data across business credit cards, consumer credit cards, personal loans, and high-yield savings accounts:

  • What the highest-performing brands are doing differently, based on observed campaign outcomes rather than theoretical best practices
  • How affiliates function as the primary gateway to AI search visibility and what an effective affiliate strategy looks like in practice
  • How to assess your own brand's current visibility and what meaningful progress looks like over time
  • Which content formats and approaches earn citations in AI-generated answers, so teams can focus effort where it produces results
  • How AI search visibility works across each product category: which questions consumers are asking, which sources each platform favors, and where the competitive gaps are
  • The research banks, credit unions, and fintechs need to build and sharpen their generative engine optimization (GEO) and answer engine optimization (AEO) strategy
Get first access

Who is this for

Financial brand marketers new to GEO: a clear foundation covering how AI search works, what best practices look like, and where to start

Marketing and growth teams already investing in GEO: category-level benchmarks, competitive gaps, and data to sharpen your strategy

Affiliate and partnership managers: a clear picture of which sources drive AI search visibility by product category, and where the opportunities are

Explore our latest research while you wait

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Competing for Visibility in the Age of AI

This report reveals how to position your brand to be discovered, cited, and trusted with actionable strategies to ensure your financial institution shows up where it matters the most: when customers are ready to engage and convert.

This guide provides exclusive insights into AI-driven visibility trends, helping you:

  • Benchmark your brand’s visibility across AI-powered platforms to see how you compare to peers
  • Understand the role of affiliates and publishers in driving trust, citations, and discovery in LLM-generated results
  • Identify strategic levers to stay visible as consumer discovery shifts from traditional search to conversational AI
  • Implement actionable tactics to position your financial institution where customers are ready to engage and convert
Get the Report
Tablet mockup for Fintel Connect's 2026 CPA Guide to Affiliate Customer Growth in Financial Services — industry benchmarks and market intelligence for U.S. and Canada.

GUIDE

2026 Cost Per Acquisition (CPA) Guide to Affiliate Customer Growth in Financial Services

Drawing on proprietary benchmarks from thousands of financial affiliate campaigns, this guide breaks down what's driving those shifts and how leading brands are responding.

This guide provides exclusive insights into CPA trends, helping you:

  • Benchmark your acquisition costs against U.S. and Canadian data for banking, investing, lending, business, and insurance products
  • Understand how AI-driven discovery (GEO/AEO) is reshaping affiliate visibility and CPA
  • Establish the critical foundation for a high-performing affiliate program
  • Apply the three principles top brands use to sustain CPA performance over time
  • Learn about the five most common CPA mistakes limiting brand growth
Get the Guide
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REPORT

2025 Financial Affiliate Marketing Report

We surveyed 100+ top affiliates and publishers in financial services to uncover industry predictions, priorities, challenges, and opportunities shaping the year ahead.

This includes:

  • Business and consumer priorities in the US vs Canada
  • Top growth areas for different products
  • Most popular new marketing tactics
  • Biggest anticipated risks for financial marketers
  • How affiliates see themselves in the marketing value chain
Get the Report

Explore our latest research while you wait

LLM-Report-Tablet-Mockup-1

Report

Competing for Visibility in the Age of AI

This report reveals how to position your brand to be discovered, cited, and trusted with actionable strategies to ensure your financial institution shows up where it matters the most: when customers are ready to engage and convert.

This guide provides exclusive insights into AI-driven visibility trends, helping you:

  • Benchmark your brand’s visibility across AI-powered platforms to see how you compare to peers
  • Understand the role of affiliates and publishers in driving trust, citations, and discovery in LLM-generated results
  • Identify strategic levers to stay visible as consumer discovery shifts from traditional search to conversational AI
  • Implement actionable tactics to position your financial institution where customers are ready to engage and convert
Get the Report
Tablet mockup for Fintel Connect's 2026 CPA Guide to Affiliate Customer Growth in Financial Services — industry benchmarks and market intelligence for U.S. and Canada.

REPORT

2026 Cost Per Acquisition (CPA) Guide to Affiliate Customer Growth in Financial Services

Drawing on proprietary benchmarks from thousands of financial affiliate campaigns, this guide breaks down what's driving those shifts and how leading brands are responding.

This includes:

  • Benchmark your acquisition costs against U.S. and Canadian data for banking, investing, lending, business, and insurance products
  • Understand how AI-driven discovery (GEO/AEO) is reshaping affiliate visibility and CPA
  • Establish the critical foundation for a high-performing affiliate program
  • Apply the three principles top brands use to sustain CPA performance over time
  • Learn about the five most common CPA mistakes limiting brand growth
Get the Report
2025-FIAM-Tablet-Mockup-3

REPORT

2025 Financial Affiliate Marketing Report

We surveyed 100+ top affiliates and publishers in financial services to uncover industry predictions, priorities, challenges, and opportunities shaping the year ahead.

This includes:

  • Business and consumer priorities in the US vs Canada
  • Top growth areas for different products
  • Most popular new marketing tactics
  • Biggest anticipated risks for financial marketers
  • How affiliates see themselves in the marketing value chain
Get the Guide